23 Nov To Do:

  • ((User Group case study analysis)) Get statistics or literature information on Gen-Y’s current involvement and attitudes towards Nonprofit civic participation. >> And visualize this in a diagram.
  • Complete a case study for Non Profits
  • Create a Play Theory diagram: Katie Salen – The Urban Project, R.P Speilman
  • Create a Fun Theory diagram: Bernie De Koven
  • Create a Conectedness Theory diagram
  • Create a Psychology Persuasion Theory diagram
  • Create a Well-being diagram
  • Create a Happiness diagram

[[ Remember create a variation of diagrams using ]]

Precedents: Research 5 NGOs which have used gameful strategies; Virtual & Physical. The analysis of each should relate back to Gamefulness


  • Communities online
  • Communities in games
  • Communities in the real world
  • Level of engagement
  • Charity Culture
  • The willingness to give
  • Wellbeing – what is well=being?, and how is wellbeing sought for these days?
  • Benefits and purpose of websites
  • Responsiveness – Mobile – Connectivity – Globalisation (the process of international integration arising from the interchange of; worldviews, products, ideas, other aspects of culture.)
  • What is experiential marketing?

Contact Marian Mcquier regarding scholarships.



Map the Organisation + Dimensions: Create visual diagrams – a segmented circular chart (Information design). You can make the design look spiritual, taking inspiration from a Mandala for example. You can have overlapping layers.

  • Add levels of sensory elements / participation + scale
  • Departments etc – how people experience each of the parts of the structure.
  • See how an individual engages with the space.

You can get an overview of spirituality.

Information Design artists:

  • Tuffe
  • Nicholas Felton (me = participant observation)  http://feltron.com/
  • information aesthethics  http://infosthetics.com/
  • atmosphere & spaces
  • How can gameful design, thinking and engagement help non-profit online websites
  • What are the -ve aspects of gameplay
  • Have a look at all nonprofit websites, and also successful games and see what can be made from them.
  • Signature strength = We don’t need those thinking badges.

For the crit

  • Assemble useful selective precedents
  • Contribute specific things your looking at
  • Diagram of methodology, cyclic process


  • When researching precedents think: They have done this, and have done that, and mine is hybrid like this.
  • Gameful play interactions, website communication role, objectives of org } weave together in proposal.
  • Experimentation: give a brief for small social digital experimentation. Testing ideas of gamefulness to engage the community of the org.
  • Proposal needs to be restructured
  • With some statements of communication context: JKP is _________ and communicates to community via __________ while ______abc, it can be improved by __________.
  • Status Quo interms of  communication objective and desired place they want to be.
  • Write is as a couple of paragraphs = context. Good place to start Version 1_July 15.
  • Digital media, spiritual charitable to build communities and what kind of digi communication is happening in this environment atm. Pragmatic, Static. A new kind of liveliness and engagement into space in line with spiritual objectives / charitable objects.


  • The real task of the literature review is to synthesize the material, taking from it, what you need to support your research objectives. Such and such author has put forward these ideas, of particular relevance to this project is the concept of __________.
  • Your standing on the shoulders of giants. Your practice is being pulled by the theoretical research of others
  • Eg space between gameful theory and wellness theory. Start to see is your particular perspective as  a researcher within those two bodies of work



  • Write what you’re thinking and your thoughts based on what you are reading, and respond to it as a designer, thumbnails.
  • martin seligman happiness
  • Ring fence the zone that is yours
  • Get into that practice space as quickly as possible. You want to be making things in response to what you are looking at and researching, responding that way.
  • Write this up and put in a bit of context kind of historical to contemporary how it was how it is.
  • You might have specific charities you focus on to show the decline, specific cases.
  • You could also look at specific charities that aredoing a lot better, so say, for eg wellington SPCA, they got gifted a large sum of money
  • Theyre getting young people involved in it as well which is quiet interesting, and one of your context issue into contemporary and youth ­involvement is key. Because actually while on the one hand, theres this kind of sense of you know these organisations are kind of slowly crumbling and they’ve barely been kept alive by these old dears and so on. But theres this whole boosted phenomena the kickstar all of the online fundraising has engaged this sense of collaborative consumption that model. Which comes back tohappiness is obtained through being engaged, fully connected and there is this real sense in young communities that social connectiveness is of high value over material things compared to a couple of decades ago.
    • – Theories of how to communicate with these people
    • – how to communicate across different generations, case studies of where they have managed to do that.
    • – Theories of where you can get people involved in. There is a whole psychology of getting someone hooked into being involved in particular activities. That is something you can build on.

    Netherlands are very progressive in ways of building communities. Students and elderly living together. Billeted students in elderly people’s homes.

  • WHY do young people not see the value of working with old people.
  • Scouts girl guides – that’s where it starts because they go out and do a lot of voluntary work – why is that declining?Your project can get quiet big, you need to keep this focus, trying to get Gen-Y into voluntary service.
  • Daily news – news value, lack of communication, community awards and citizen awards not getting published. That is supporting the case that there is a problem. Theres a problem that we are not valuing our community contributions – therefore people don’t feel the need to be involved. That’s just not happening with gen Y but there is some perception in terms of who’s setting the agenda in the News Papers that community contributions aren’t valuable stories, or they might hit page 6.The interesting thing is the SPCA always manages to get Newsworthy information. So how do they manage to do it. Maybe because people care more about animals. Canteen kids theres a whole bunch of them – ambulance associations. And all of those other.
  • You can come up with some general questions about how design might intervene, respond or address this situation. And it is going to be around some kind of social media virtual space engagement space. It could be a website. I would suggest that you need to starting thinking really specific design space strategies so website, and it might be a generic wider one, engagement, which might happen through games, because you are going to be designing something really soon.

Furture forcasting – if you look at a projected plan it is only going to get worse until something happens to go the other way.

Pick ones that are challenging not the obvious ones. Aged care for eg. The type of things that young people really stare away from because of the golf, but once, you know a young person working with an older person often finds it incredibly enjoyable and rewarding.


What you need to pin point in Audience research in terms of communication, gen ys and millennials is

  • actually what in an environment where gen ys and millentials are facing student dept for a lifetime
  • not owning a home
  • a whole lot of things that are different from previous generations
  • what are the things which are actually replacing those ambitions?

If its community connectiveness, if you can get. There will be existing research that these organisations have probably done that you can tap into. How do they want to contribute to a better world? There is I think a huge amount of untapped community spirit and desire to form tighter meaningful communities. And that’s the kind of position that you want to end up with at the end of this. This is the problem, however, there is this whole energy that is waiting to be tapped and how can you?

Its always empowering when you are a part of something. Its that thing of social connectedness its in all the literature that social connectedness is one of the keys to happiness and while there has been with gen ys so much emphasis on individuality and individual success in fact it hasn’t necessarily resulted in a wider sense of community involvement and I think people often seek that out when they have families, and I think that’s when that seems to happen. Up until that points, and in schools, and its school that bind communities in those ways. Once people become parents that shifts partly because their not actually thinking about themselves any more. Or not quiet to the same extent.


If you are designing in this sort of space your looking at a lot of

  • Mind mapping
  • wireframing
  • a lot of and data organising
  • and thinking about objectives
  • and what are these communication portals
  • what may they look like

It could go into a physical space, but inevitably those connections you might find with gen ys and millenials you might start virtual and then go out into physical space. Just because these devices connect us so readily and quickly. Think about how snap chat facebook that immediacy that immediate sense of community and connection. But inevitably people meet up in physical space and talk and communicate and do things so thinking about what those spaces might look like.