5 Tips to Boost Online Giving_ Discover

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Title: 5 Tips to Boost Online Giving

Source Type: Journal Article

Date: May 2015

Library Catalog: EBSCOhost

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Claims:

 

  • Charity online giving will die if its website cant addapt easily to a small screen
  • All of nonprofit communications with donors, no matter what medium, should echo each other in design and language.
  • Nonprofits need to rejigger their organisational charts to make online involvement and giving central to everything they do. Case in point: In 2013, the Humane Society of the United States introduced a new position,  director of integrated marketing, to help pull together everything involving online giving. The improved coordination among the charity’s fundraising, marketing, communications, and tech staffs led to the creation November of a new monthly giving program in which donors can go online to support animals under care at a Humane Society affiliated wildlife center.
  • People of all ages go online regularly, and smart charities are designing their communications to appeal to people
    who grew up with smartphones as well as those who didn’t.
  • “Social media should not be considered just a marketing thing, a place for organizations to send out their messages and stories,” “We see social media as a customer service tool, a way to show people we are listening,” “We want donors to feel like they can talk to us online.”

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