Experiential Marketing - Branding

Experiential Marketing - Branding

HAVE NOT YET READ Link: http://eds.b.ebscohost.com.ezproxy.massey.ac.nz/eds/detail/detail?vid=4&sid=1ec0c68a-abb0-41a5-8c40-ca6bd6a2abb6%40sessionmgr114&hid=104&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=massey.b2207776&db=cat00245a Book Online: http://site.ebrary.com/lib/massey/reader.action?docID=10288093&ppg=11   -- Why experiential? -- Outsourcing vs in-house -- BETTER -- IDEA -- Situation and background -- Experiential objectives -- Target audiences -- Message -- key communication --...

The 7 Bulding Priciples