How Millennials Are Reshaping Charity And Online Giving

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Title: How Millennials Are Reshaping Charity And Online Giving

Source Type: Audio Recording

Date: Oct 2014

Library Catalog: EBSCOhost

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Claims:

  • Millennials have new patterns of spending and donating that involves the internet
  • Reinvent charity, the way people think about giving, the way people give.
  • To appeal to youngsters don’t even say donate – because they want to feel more invested in the cause
  • Millennials have grown up in a world that is much more participatory because of the digital tools we have – they want to feel like they are making an investment – investing capital, as well as emotion.
  • Any philanthropy without a smart digital platform – not just for donations but for empowering a community of givers will be left behind.
  • Designers spend a lot of time finding ways to save their donors time
  • Time is worth something – the thought of pulling out their credit card and fighting through a 3 or 4 page form is just too much.
  • Charity waters big success with young donors is giving them a chance to call on their own real life social networks for help.
  • Changing the old charity playbooks by choosing new technologies.

 

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