Can you create empathy within the young?
Time = Money
Have you volunteered? – What did you like about it?
Start to see the patterns in your target audience
Ask about their experience of the task
Behavior can be something that wont ever charge.
Create Personas, give nicknames, no gender or age, eg:
- Scout (looking for the best deal)
- Once in a blue moon holiday
- Frequent flyer
- Make it easy for me
- Get it over with
- Resend out
Book: Practical Empathy | Rosenfeld Media
Ethnography is the systematic study of people and cultures. It is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study.
Its about user experience > pragmatic methods may not be idealistic
Identify the level of engagement – Donation / Participation